PSAs to help voters learn to navigate election misinformation
NLP and The Open Mind Legacy Project (OMLP) released public service announcements today to educate voters on how to avoid being misinformed about the November elections. Comcast, The E.W. Scripps Company and public media stations will air the video and audio PSAs, which also will be featured in a paid and organic digital ad campaign on social media and other streaming platforms.
As the election approaches, misinformation and disinformation about the voting process by both domestic and foreign sources have the potential to undermine the democratic process. U.S. intelligence officials have issued warnings that other countries are already using such tactics to sow confusion and interfere in the election.
The initiative aims to prevent voters from being misled by false information, such as being told that they can vote by text or by phone, that the election is canceled or that polling places are closed or have been moved.
PSAs in English and Spanish
The PSAs include four 30-second and two 15-second videos in English and Spanish, as well as audio versions of the spots. They will debunk myths about voting, address the need for voters to break out of their filter bubbles and advise them to verify facts before sharing social media posts. The PSAs will drive viewers to a special webpage created to help the public understand how misinformation can influence elections. The page will include real-time examples of falsehoods, free resources for the public, blog posts with tips on understanding election-related data, downloadable graphics that show people how to identify misinformation, and quizzes and other tools to help build news literacy skills in the weeks leading up to the election.
The PSA campaign will focus on communities targeted in previous election-related misinformation campaigns that remain vulnerable to voter suppression tactics, including Black and Latinx populations. The effort is expected to reach millions of Americans.
About The Open Mind Legacy Project
The Open Mind Legacy Project, a civic education and media nonprofit, produces The Open Mind, a weekly public affairs broadcast and daily podcast, supporting fact-based discourse, deliberative democracy and engagement of ideas.