Tucker Eskew joins News Literacy Project Board

Tucker Eskew, a strategy and marketing executive, has joined the board of the News Literacy Project.

“If we’re to have a healthy democracy, our society needs to build platforms for truth and context in a sea of information and misinformation,” he said. “I’m proud to join the News Literacy Project as you build those supports where they’re most effective and lasting, especially in our schools.”

A founding partner at Vianovo, a strategic advisory firm with offices in Washington, Dallas, Austin and Mexico City, Tucker began his career in politics working on President Ronald Reagan’s re-election campaign in 1984 and spent eight years as press secretary for South Carolina Gov. Carroll Campbell. He began working in technology marketing and web communications in the mid-1990s, co-founding an electronic commerce business and starting a South Carolina-based public relations and business consulting firm.

Tucker was a senior communications advisor on George W. Bush’s presidential campaign in 2000 and joined the Bush White House in 2001, serving as director of media affairs and director of global communications. After the Sept. 11 attacks, he went to London as President Bush’s wartime communications representative to No. 10 Downing Street. He held a leadership role in the 2004 Bush-Cheney campaign and in 2008 was counselor to the GOP vice presidential nominee.

“Tucker brings NLP a wealth of strategic communications experience and expertise just as we begin to expand our outreach and raise our profile,” said NLP board chair Greg McCaffery. “His experience on other nonprofit boards as well as his extensive range of contacts will also serve us well.”