Don Baer joins the News Literacy Project board


Don Baer, the worldwide vice chairman of Burson-Marsteller, a strategic communications firm, has joined the board of the News Literacy Project.

One of the country’s most prominent media and communications executives, Baer has extensive experience in both the public and private sectors. From 1994 to 1997 he was a senior adviser to President Bill Clinton, serving first as the president’s chief speechwriter and later as the White House’s director of strategic planning and communications.

“Don is the original renaissance man, with deep experience in journalism, media, marketing, government, communication and business strategy,” said NPR President Vivian Schiller, who chairs the News Literacy Project’s board. “He has a big creative brain and will no doubt contribute immeasurably to our efforts.”

At Burson-Marsteller, which he joined in 2007, Baer provides strategic counsel to a global client list that includes many corporate and not-for-profit entities. He is also chairman of the market research firm Penn Schoen Berland.

From 1998 to 2007, Baer was senior executive vice president for strategy and development at Discovery Communications, home of the Discovery Channel and media properties in more than 170 countries. He has also been a top editor at U.S. News and World Report and has worked as a media lawyer.

He is the fourth prominent addition to the News Literacy Project board since June, joining Leslie Hill, a former member of the Dow Jones board; Alison Bernstein, a former vice president at the Ford Foundation; and Gwen Ifill of Washington Week and the PBS NewsHour.

More Updates

PitchIt! Colorado Student Essay Contest

Student voice is a catalyst for positive change in schools and communities. For this reason, the Colorado Language Arts Society and The Colorado Sun, in partnership with the News Literacy Project, are hosting a writing contest to empower Colorado students to be civically informed and engaged.


Washington Post’s Valerie Strauss showcases The Sift

Washington Post education reporter Valerie Strauss features content from The Sift®,  NLP’s free weekly newsletter for educators, in her blog throughout the school year. Twitter chaos, LeBron James, Kyrie Irving and more news literacy lessons (Nov. 20, 2022) Katy Perry’s eye, zombie rumors and other news literacy lessons (Nov. 3, 2022) No, Eagles fans didn’t…

NLP in the News