Impostor alert: Don’t fall for fake Labubus or news knockoffs

Grades: 4-6, 7-9, 10-12+

This poster uses the viral popularity of Labubus — a snaggletoothed toy — to help students reflect on and learn to detect impostor content online. Impostor content is misinformation that uses a familiar name, brand or logo to fool people into believing it is authentic. Impostor content might pose as a well-known news outlet, a celebrity, politician or, in this case, a trendy toy.

Labubus are hot plush toys and accessories, and playfully named counterfeit “Lafufus” have flooded the market. When it comes to Labubus, people want the real deal, not a fake Lafufu. That’s also true for news and other information people seek out online. But there is impostor content that tries to take advantage of this demand to dupe people into accepting knockoffs.

This poster offers actionable tips for spotting counterfeit news and other content.

  1. Head directly to the source.
  2. Compare it to the real thing.
  3. Consider whether it’s too good to be true.
  4. Do a quick search.
  5. Slow down.

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