PitchIt! Student essay contest
PitchIt! Student essay contests happening in Colorado, Florida, New York and Pennsylvania
Student voices are catalysts for positive change in schools and communities. You can empower them to be well-informed and civically engaged when you participate in the News Literacy Project’s PitchIt! contest.
This is an authentic way to get middle and high school students to learn about and express their thoughts about current events from a news literacy perspective. In addition to exploring an issue important to them, they can help combat misinformation or work to protect freedom of the press.
Created by NLP news literacy ambassador Monica Valdes in 2020 for Miami-area teachers, the contest has expanded to all of Florida, Colorado, New York and Allegheny County, Pennsylvania.
To have your students participate in PitchIt! and get the most out of it, use NLP’s free resources and curriculum guides. You choose the top essays from your class to submit for judging and prizes.
The submission deadline is April 17, 2023!
For contest rules and details, follow the links below:
- Florida: Click here for details.
- Allegheny County, Pennsylvania: Click here for details.
- Colorado: Click here for details.
- New York: Click here for details.
Not in one of these regions? NLP encourages you to contact your local news literacy ambassador or our staff (firstname.lastname@example.org) and adapt our contest rules to create a contest for your learning community.
Curious to what participating teachers had to say?
“PitchIt! utilizes news literacy curriculum to broaden the understanding of how media influences all of us every day. Students then analyze and learn for themselves the power of using information with and without bias. I highly recommend facilitating part or all of the curriculum in classrooms across the board in Social Studies, English, Science, and more. It shows students that language, facts, and biases impact us comprehensively.”
— Renee A. Cantave, iWrite magnet educator, Arthur and Polly Mays Conservatory of the Arts, Miami, Florida
“PitchIt! was a great experience for my students. Not only did it raise awareness among them regarding the importance of good writing and of an important current issue in our community, the culminating event gave contest winners a chance to verbally express their positions, while receiving important feedback.”
— Rolando Alvarez, Coral Way K-8 Center, Miami, Florida
Tired of feeling like you’re working in a vacuum? Sign up for NewsLitNation and our private NewsLitNation Facebook Group to connect and share with other educators across the country passionate about news and media literacy. As a member of NewsLitNation® you’ll receive special perks and the NewsLitNation Insider, our monthly newsletter that keeps you up to date about all things news literacy!
Evaluate credibility using the RumorGuard 5 Factors
Don’t get caught off guard. Recognize misinformation and stop it in its tracks by using RumorGuard’s 5 Factors for evaluating credibility of news and other information. This classroom poster displays the 5 Factors alongside “Knows” and “Dos” for evaluating credibility.
The 5 Factors
- Authenticity. Is it authentic?
The digital age has made creating, sharing and accessing information easier than ever before, but it’s also made it easier to manipulate and fabricate everything from social media posts to photos, videos and screenshots. The ability to determine whether something you see online is genuine, or has been doctored or fabricated, is a fundamental fact-checking skill.
- Source. Has it been posted or confirmed by a credible source?
Not all sources of information are created equal, but it can be easy to glaze over the significant differences while scrolling through feeds online. Standards-based news organizations have guidelines to ensure accuracy, fairness, transparency and accountability. While these sources aren’t perfect, they’re far more credible and reliable than sources that have no such standards. Viral rumors that confirm one’s perspectives and beliefs or that repeatedly appear in social media feeds can feel true, but if no credible source of information has confirmed a given claim it’s best to stay skeptical.
- Evidence. Is there evidence that proves the claim?
Misinformation lacks sound evidence by its very nature — but it often tricks people into either overlooking that fact or into accepting faulty evidence. Many false claims are sheer assertions and lack any pretense of evidence, while others present digital fakes and out-of-context elements for support. Evaluating the strength of evidence for a claim is a key fact-checking skill.
- Context. Is the context accurate?
Tricks of context are one of the most common tactics used to spread misinformation online. Authentic content — such as quotes, photos, videos, data and even news reports — is generally easy to remove from its original context and place into a new, false context. For example, an aerial photo of a sports championship parade from 2016 can easily be copied and reposted alongside a claim that it depicts a political protest that took place yesterday. In this false context, the photo may easily be perceived as genuine by unsuspecting people online. Luckily, there are easy-to-use tools that can verify the original context of most digital content.
- Reasoning. Is it based on solid reasoning?
Misinformation is often designed to exploit our cognitive biases and vulnerability to logical fallacies. These blind spots in our rational thinking can make baseless conclusions feel plausible or even undeniable — particularly when they reinforce one’s beliefs, attitudes and values. Conspiracy theorists, pseudoscience wellness influencers and propagandists commonly rely on flawed reasoning to hold their assertions together. Learning to logic-check claims is an important element in verifying information.
Know and do
Three types of election rumors to avoid
Elections are the lifeblood of democracy, but political campaigns are often rancorous, controversial and polarizing events. As if the misleading claims and attack ads weren’t challenging enough for the public, bad actors further muddy the waters by pushing disinformation into our social media feeds.
These harmful falsehoods are designed to cause confusion and to undermine people’s faith in American democracy. Election disinformation can be tricky, but the same false narratives and claims tend to get recycled, which can make it easier to spot.
This infographic outlines three common types of election disinformation that are likely to circulate on social media during election cycles in the United States. It also includes tools and tips for locating credible information in your state or district.
Being familiar with recurring election disinformation themes can help inoculate you against the allure of new incarnations and iterations that occur regularly. It can also help you more efficiently debunk them and warn your friends and family members not to get taken in.
The three types of election disinformation this infographic focuses on are:
- “Ballot mule” accusations: A substantial portion of election misinformation revolves around baseless claims of voter fraud. Accusations of people (“mules”) illegally gathering large numbers of fraudulent ballots and delivering them to ballot drop boxes have become particularly common, despite the fact that such allegations lack evidence. More often, people who are authorized to return multiple ballots — such as designated agents for nursing home residents — are incorrectly portrayed as engaging in schemes to swing elections. Be wary of photos and videos of people delivering ballots that are framed as “evidence” of this type of fraud, which is extremely rare.
- Mail-in ballot rumors: Voting by mail is increasingly popular, but people are vulnerable to believing baseless allegations of mishandling ballots, partly because the chain of custody is less direct than with in-person voting. But mail-in voting is no less secure than in-person voting and examples of fraud remain rare (usually involving someone attempting to return a mail-in ballot previously requested by a since-deceased relative or housemate). If you see a claim about fraudulent mail-in voting, be extremely cautious and take time to verify it at least one credible source.
- Poll worker rumors: The increase in livestreams of election workers doing their jobs has given lots of raw fodder to strong partisans looking for anything they can construe as fraud. Keep in mind that there is legitimate and necessary election work that ordinary people are unfamiliar with and don’t entirely understand. Watch out for video clips and images out of context claiming that poll workers are manipulating the vote.
Don’t forget to check out the resources linked throughout the infographic, including ballot trackers, studies of actual fraud (which, again, is extremely rare) and analyses of viral election misinformation.
“Storm Lake” discussion guide on the importance of local journalism
This guide serves as a companion for adult learners and community members viewing the PBS documentary Storm Lake, a film about the struggles of sustaining local journalism and shows what these newsrooms mean to communities and American democracy overall. The guide has three main components: pre-viewing, during viewing and post-viewing activities.
The pre-viewing activities use one or more essential questions to focus on viewers’ engagement with news and their opinions about its relationship to their community and to American democracy. The essential questions are:
- What is news?
- What role does news play in your family members’ lives? In your community?
- Is news important in a democracy? Why or why not?
The during viewing portion includes discussion questions that can be completed whole or in-part, individually, or in small groups. These questions include:
- Is profit a motivation for the [Cullen] family? Why or why not?
- Art Cullen: “A pretty good rule is that an Iowa town will be about as strong as its newspaper and its banks. And without strong local journalism to tell a community’s story, the fabric of the place becomes frayed.”
- a. In your own words, what point is being made in this quote?
- b. Do you agree? Why or why not?
- c. How does this quote fit into your definition of news and its role in the community?
The post-viewing activities return to the essential questions raised prior to viewing and seek to extend engagement with local journalism. These options include keeping a news log for a week and evaluating a source (log included in the guide), interviewing family or friends about their news habits, engaging directly with local news organizations on social media or writing a letter or email to an editor with a suggestion for a story.
News Goggles: Seana Davis, Reuters
News Goggles annotations and activities provide news literacy takeaways on timely topics. These resources feature examples of actual news coverage, including full news reports, headlines, breaking news alerts or excerpts.
This video originally appeared in the March 7, 2022, issue of The Sift® newsletter for educators, which explores timely examples of misinformation, addresses journalism and press freedom topics and examines social media trends and issues. Read archives of the newsletter and subscribe here. Stock music in this video was provided by SoundKit from Pond5.
Misinformation thrives during major news events and can spread rapidly on social media by tapping into people’s beliefs and values to provoke an emotional reaction. Pushing back against falsehoods in today’s information environment is no small task, but a few simple tools can go a long way in the fight for facts. This week, we talk to Seana Davis, a journalist with the Reuters Fact Check team, about her work monitoring, detecting and debunking false claims online.
Misinformation often stems from “a grain of truth,” Davis said. “So it’s all about trying to weed out what is true and what is not.”
Davis sheds light on some common ways that viral falsehoods spread — including through miscaptioned videos and digitally altered headlines — and demonstrates how to fact-check false claims like a pro, using digital verification techniques such as reverse image search and advanced searches on social media. Grab your news goggles!
- “Misinformation” (NLP’s Checkology® virtual classroom)
- Reverse image search tutorial (Checkology virtual classroom)
- Infographic: “Eight tips to Google like a pro” (NLP’s Resource Library)
- Expert mission: “Can you search like a pro?” (Checkology virtual classroom).
Dig deeper: Use this viewing guide for the featured News Goggles video to help students examine how to recognize and debunk some common types of misinformation online.
Have feedback about this resource? Or an idea for a future News Goggles? Please share it with us at email@example.com.
In this classroom activity, students join an “expert” group to learn one specific digital verification skill, then reorganize and join a “jigsaw” group to share what they learned with their classmates and to fact-check and analyze one example (or more) of viral rumors.
“Jigsaw” groups will work as a team to answer a series of questions about the authenticity and origins of visual examples (photos and videos) and the accuracy of any claims made (in an accompanying social media post or meme, for instance). Then, students extend their skills to explore each example further.
Each group will learn about five digital verification skills and consider how these skills can help them be more digitally savvy online as they work together to investigative a viral rumor. These verification skills include:
- Critical observation
- Reverse image search
- “Lateral reading”
Students can review these skills by watching video tutorials available in the Check Center through the News Literacy Project’s free Checkology® virtual classroom.
This news literacy activity is suggested for grades 7-9 and 10-12+. It also makes the following essential questions available for exploration:
- What different types of misinformation exist?
- Why do people believe misinformation?
- What skills and tools do people need to effectively debunk misinformation?
The activity can help students apply what they have learned in the “Misinformation” lesson on Checkology. In this foundational lesson, misinformation expert Claire Wardle of First Draft — a disinformation research organization — examines five common types of misinformation. Students gain a new vocabulary to distinguish between different kinds of false content online.
About classroom activities:
NLP’s activity plans are designed to be “evergreen” news literacy resources that help educators introduce and reinforce specific news literacy skills and concepts. They are often best used as follow-up and extension activities from specific NLP lessons, either in the resource library or on Checkology.
Critical observation challenge: Was Elsa really arrested?
This upper elementary slideshow activity introduces students to “critical observation skills,” or the ability to identify key elements in a piece of visual information text. By closely examining an actual social media post by a police department in Illinois about the “arrest” of Elsa from Disney’s Frozen, students identify evidence indicating that the photos and claims in the post are misleading. Students also consider and discuss the primary purpose of the post and what led to people’s confusion.
- How can social media posts be misunderstood?
- Why are critical observation skills important when using social media?
- What problems can arise when people take a joke on social media seriously?
- How can a joke fail on social media?
This news literacy classroom activity is suggested for grades 4-6.
- Critical observation
How to speak up without starting a showdown
Misinformation is always problematic, but when it appears alongside pet photos and family updates on social media, it can be especially frustrating and unwelcome. It’s one thing if a stranger spreads falsehoods online. But what should we do when we see misinformation shared by family and friends?
Stepping into the role of fact-checker when it comes to loved ones can be tricky and stir strong emotions, so it’s worth preparing for — especially as more falsehoods seep across social media and into family and friend group chats.
While every scenario is different, following some general best practices can help keep the conversation civil and make the interaction worthwhile. Use these six tips — with some helpful phrases for getting started — as a guide on how to speak up without starting a showdown. It may not be easy, but talking to loved ones about false or misleading content can help them think twice about what to share in the future.
News Goggles: Can you trust it? Dolly Parton in People magazine
News Goggles annotations and activities offer news literacy takeaways on timely topics. These resources feature examples of actual news coverage, including full news reports, headlines, breaking news alerts or excerpts.
This News Goggles resource originally appeared in a previous issue of The Sift newsletter for educators, which explores timely examples of misinformation, addresses journalism and press freedom topics and examines social media trends and issues. Read archives of the newsletter and subscribe here.
After news broke on Nov. 16, 2020, that early data showed a vaccine from the drugmaker Moderna was nearly 95 percent effective, fans of American singer-songwriter Dolly Parton praised her $1 million donation to help fund COVID-19 vaccine research. Major news organizations including The Washington Post, The New York Times, CNN and BBC News covered the story.
But let’s imagine you came across this news online by seeing an article from People magazine. Can you trust it? Is People a credible source for news about this story? How do you know? In this edition of News Goggles, we’re going to examine sourcing and the use of hyperlinks in news reports as we consider what makes information credible. Grab your news goggles!
★ Featured News Goggles resources: These classroom-ready slides offer annotations, discussion questions and a teaching idea related to this topic.
Discuss: What makes a news source credible? When are hyperlinks important or useful to include? How can you fact-check information in a report that has been “picked up” from another news organization? Are magazines like People more or less reliable than news organizations like The New York Times? Considering the audience and purpose of each, which source do you trust more and why?
Idea: Ask students to read an online article from a standards-based news organization on a topic of their choosing, paying special attention to any hyperlinks in the text. Direct them to take notes on which details and phrases incorporate links, where each hyperlink leads and how its inclusion impacts the news report. (Does it add context? Lead to sources? Jump to previous coverage? Offer evidence or support?)
Resource: “Practicing Quality Journalism” (NLP’s Checkology® virtual classroom).
Have feedback about this resource? Or an idea for a future News Goggles? Please share it with us at firstname.lastname@example.org. You can also use this guide for a full list of News Goggles from the 2020-21 school year for easy reference.
Sanitize before you share
Misinformation swirling around the COVID-19 pandemic underscores the importance of consuming and sharing online content with care.
Public health officials are urging us to practice good hygiene to help stop the spread of this virus — by washing our hands thoroughly and frequently, staying home as much as possible, and keeping a safe distance from others when we do go out.
We can also practice good information hygiene.
Just adopt the four quick and easy steps below to help stop the spread of COVID-19 misinformation. If we sanitize the process around our information habits, we can prevent misleading and false content — some of which is hazardous to our health — from being widely shared and potentially doing harm.
How to know what to trust
Misinformation comes at us every day, across many platforms and through a variety of methods. It’s all part of an increasingly complex and fraught information landscape. But what exactly do we mean when we say misinformation?
We define it as information that is misleading, erroneous or false. While misinformation is sometimes created and shared intentionally, it is often created unintentionally or as humor — satire, for example — that others later mistake as a serious claim.
Misinformation can include content that is wholly fabricated, taken out of context or manipulated in some way. Purveyors of misinformation often seek to exploit our beliefs and values, stoke our fears and generate anger and outrage. For example, during the 2016 U.S. presidential campaign, foreign governments, as well as organizations and individuals abroad and within the United States, flooded social media with disinformation. This nefarious form of misinformation is designed to sow discord, often around political issues and campaigns.
Don’t throw up your hands
While we might feel overwhelmed by the volume, frequency and increasing sophistication of misinformation in all its forms — from deepfakes and doctored images to outright propaganda — we can push back and regain a sense of control. News literacy skills that are easy to adopt can help us become smart news consumers.
To begin, we have identified seven simple steps that help you know what to trust. These steps can apply to information you encounter in the moment and over time. As these behaviors become ingrained in your information consumption habits, you will deepen your expertise.
You will then become savvy enough to flag misinformation when you see it, warn others about misleading content and help protect them from being exploited. In this way, you become part of the solution to the misinformation problem.
So start right here, right now by exploring the seven simple steps to learn “how to know what to trust.”